Much before the green revolution heralded agricultural prosperity in India, an enterprising jewellery businessman in Aska, Odisha visualised and nurtured the importance of making quality rice available to food connoisseurs of the state. He saw the importance of food grain distribution and moved to Berhampur to set up Utkal Traders. He began by venturing into wholesale staple food products like rice, pulses and oil, but soon established an exclusive rice outlet in Bhubaneswar, the capital city of Odisha. This was the vision of Shri P. Shyam Murty Patro, a pioneer who capitalised on the understanding that rice was not just a staple food for the people of Odisha; it was also a part of their DNA.
He soon introduced his three sons, P. Raghu Ram Patro, P. Babu Rao Patro and P. Venkat Rao to the business and nurtured them under his expert guidance. Together, they carved out a successful growth path and became the major supplier of rice to wholesalers, institutions and traders, and also one of the most renowned distributors-cum-stockists of rice in Odisha.
Recognising a need for processed rice to maintain consistency, flavour and quality they resolved to introduce their own rice brand; and soon their brain-child Utkal's Kasper was born.With the help of a state-of-the-art rice processing facility, Utkal's Kasper delivers unique, delectable and handpicked rice from the choicest farmlands across India. Within no time, Utkal's Kasper evolved to become one of the most trustworthy rice brands in the state offering premium quality rice to the consumers, HORECA, retailers, wholesalers, hostels and modern trade. Available in the districts of Cuttack, Puri, Bhadrak, Jajpur and Khurda, Utkal's Kasper is all set to reach every doorstep across the entire state of Odisha in the near future.
Utkal's Kasper has gained extensive recognition, acceptance and presence across Odisha in just four years of being in the market. Utkal's Kasper is today synonymous with supreme quality and finest products. It is honestly good rice.
To process and sell top quality rice varieties in both basmati and non-basmati segments, reaching out to every household across Odisha.
To become the choicest FMCG brand for a wide range of products, along with excellent distribution network to ensure availability, visibility and affordability.
The management at Patnala Riceland Private Limited consists of a set of seasoned entrepreneurs with the right blend of dynamism, professionalism and business acumen; we are consistently evolving and strategizing to forge ahead and take the organization to newer heights.
Baburao Patro Patnala, a commerce graduate, is an astute visionary, with a successful track record in expanding business horizons. He has demonstrated single-minded devotion towards evolving Utkal's Kasper brand. His acumen enables the company to progress with speed and empowers the workforce to perform without compromising on quality.
Raghuram Patro Patnala, a commerce graduate, is a dynamic leader with four decades of experience. His passion for innovation and new business models complements the company’s growth. He has trained and received certification from CFTRI, Mysore for new technology in Rice Milling.